Privacy Policy

Effective Date: 24 August 2026

1. Introduction

Pulse (“Pulse”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.

Pulse is a mobile service brand. In Malaysia, the Pulse programme is distributed and managed by:

AXXESS Malaysia Sdn Bhd [202401051986]
A-15-1 Block A, JayaONE
72A Jalan Prof Diraja Ungku Aziz
46200 Petaling Jaya
Selangor Darul Ehsan
Malaysia

For purposes of this Privacy Policy, references to “Pulse”, “we”, “us” or “our” generally refer to AXXESS Malaysia Sdn Bhd in its capacity as the company managing the Pulse programme in Malaysia, unless the context requires otherwise.

This Privacy Policy explains how we collect, use, disclose, store and otherwise process your personal data when you visit the Pulse website, register your interest in Pulse, make an enquiry, provide feedback or subsequently subscribe to or interact with the Pulse programme.

We process personal data in accordance with applicable Malaysian laws, including the Personal Data Protection Act 2010 (Act 709), as amended from time to time (“PDPA”).

2. The Pulse Programme

Pulse brings together mobile telecommunications services with embedded insurance protection.

In Malaysia:

  • AXXESS Malaysia Sdn Bhd distributes and manages the Pulse programme;
  • U Mobile Sdn Bhd provides the telecommunications infrastructure supporting the Pulse service; and
  • AIG Malaysia Insurance Berhad underwrites the insurance protection made available under the Pulse programme.

At the initial launch of Pulse, Pulse will operate as a reseller arrangement and the SIM card provided to subscribers will be issued by U Mobile Sdn Bhd.

The respective services provided by these parties may be subject to their own applicable terms, policies and regulatory requirements.

3. Personal Data We May Collect

Depending on how you interact with Pulse, we may collect personal data including:

  • your name;
  • email address;
  • mobile telephone number;
  • age group or other eligibility information;
  • information about your current telecommunications service or preferences, where voluntarily provided;
  • information regarding the telecommunications, insurance or other features you would like Pulse to offer;
  • enquiries, comments, feedback and correspondence submitted to us;
  • information provided when registering your interest in Pulse;
  • information required if you subsequently apply for or subscribe to a Pulse plan;
  • information relating to your interaction with the Pulse website, communications or services; and
  • other information that you voluntarily provide to us.

When Pulse is officially launched and you choose to subscribe, additional information may be required to activate telecommunications services, establish eligibility for insurance protection, administer your subscription and comply with applicable legal and regulatory requirements.

Where required, further notices or consents may be provided or obtained at that time.

4. How We Collect Personal Data

We may collect personal data:

  • directly from you when you complete a pre-launch registration or enquiry form;
  • when you communicate with Pulse or Pulse Concierge;
  • when you participate in surveys, feedback exercises or market research;
  • when you subsequently apply for or subscribe to Pulse;
  • through your interaction with our website and digital services;
  • from our service providers and programme partners where permitted by law; and
  • from other lawful sources where necessary to provide or administer the Pulse programme.

5. How We Use Your Personal Data

We may use and process your personal data for purposes including:

Pre-Launch Registration

To:

  • record and manage your registration of interest in Pulse;
  • communicate with you regarding the development and launch of Pulse;
  • notify you when Pulse becomes available;
  • provide information about Pulse plans, features, insurance protection and related services;
  • administer the pre-launch promotional offer;
  • invite you to provide feedback regarding the telecommunications, insurance and other features you would like Pulse to offer; and
  • better understand prospective customer preferences and improve the Pulse proposition.

Enquiries and Pulse Concierge

To:

  • respond to enquiries or requests;
  • provide assistance through Pulse Concierge;
  • follow up on matters raised by you; and
  • improve our customer service.

Subscription and Service Administration

If you subsequently subscribe to Pulse, your information may be used to:

  • register and verify your subscription;
  • activate and administer your mobile service;
  • facilitate the issuance, activation or management of your SIM and/or mobile number;
  • facilitate mobile number portability where applicable;
  • establish and administer applicable insurance protection;
  • provide customer and claims-related assistance;
  • process payments and maintain account records;
  • communicate important service information;
  • comply with legal and regulatory obligations; and
  • administer and improve the Pulse programme.

6. Sharing of Personal Data

To provide and administer Pulse, certain personal data may need to be exchanged between:

AXXESS Malaysia Sdn Bhd, as distributor and manager of the Pulse programme in Malaysia;

U Mobile Sdn Bhd, as telecommunications infrastructure provider and, during the initial reseller phase, provider of the SIM card; and

AIG Malaysia Insurance Berhad, as the insurer underwriting the insurance protection provided under the Pulse programme.

Information will only be shared to the extent reasonably required for purposes such as registration, verification, telecommunications activation, insurance enrolment or administration, customer service, claims assistance, regulatory compliance and administration of the Pulse programme.

We may also disclose information to:

  • technology, hosting and communications providers;
  • professional advisers, auditors and consultants;
  • payment or administrative service providers;
  • regulatory authorities, government agencies or law enforcement authorities where required or permitted by law; and
  • other parties where disclosure is required for the administration of Pulse or where you have provided your consent.

Where third parties process personal data on our behalf, we will take reasonable steps to require appropriate protection of that information.

7. Pre-Launch Communications

If you register your interest during the Pulse pre-launch campaign, we will use the contact details you provide to communicate with you about Pulse, including its anticipated launch, availability, subscription process and your pre-launch promotional entitlement.

We may also invite you to tell us what you would like to see from Pulse, including your preferences regarding mobile connectivity, insurance protection and related services.

Registration of interest during the pre-launch campaign does not oblige you to subscribe to Pulse.

You may request that we stop sending promotional communications to you at any time using the unsubscribe method provided in our communications or by contacting us.

8. Pre-Launch One-Month Free Subscription Offer

Persons who validly register their interest during the Pulse pre-launch campaign will be eligible for one month of Pulse subscription FREE if they subsequently subscribe to an eligible Pulse plan within the qualifying period.

To qualify, the registrant must subscribe to Pulse within three (3) months from the official launch of Pulse and, in any event, no later than 31 December 2026, subject to the applicable promotional terms and eligibility requirements. The promotional entitlement is associated with the information provided during pre-registration and may therefore require verification when the individual subsequently subscribes.

9. Marketing and Communications

Where permitted by applicable law, we may communicate with you by email, telephone, SMS, messaging services or other appropriate channels regarding:

  • the Pulse launch;
  • Pulse plans and services;
  • your pre-launch registration;
  • promotional entitlements;
  • changes or enhancements to Pulse;
  • surveys and requests for feedback; and
  • other information relating to Pulse.

You may opt out of marketing communications at any time. However, if you become a subscriber, we may still send you service-related, transactional, administrative or legally required communications.

10. Cookies and Website Information

The Pulse website may use cookies and similar technologies to enable website functionality, understand how visitors use the website, maintain security and improve the user experience.

Certain cookies may be essential for the operation of the website, while others may be used for analytics or other purposes.

Where required by applicable law, appropriate notice and choices regarding non-essential cookies will be provided.

11. Security of Personal Data

We take reasonable and appropriate administrative, technical and organisational measures to protect personal data against loss, misuse, unauthorised access, disclosure, alteration or destruction.

However, no website, electronic communication or information storage system can be guaranteed to be completely secure. You should therefore also take reasonable precautions when providing information electronically.

12. Retention of Personal Data

We will retain personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected, to administer our relationship with you, and to satisfy applicable legal, regulatory, accounting or operational requirements.

When personal data is no longer required, we will take reasonable steps to securely delete, destroy or anonymise it in accordance with applicable requirements.

13. Accuracy of Information

We take reasonable steps to ensure that personal data held by us is accurate, complete and up to date for the purposes for which it is used.

We encourage you to notify us if your information changes or if you believe any information we hold about you is inaccurate.

14. Your Rights

Subject to applicable law and any permitted exceptions, you may have the right to:

  • request access to personal data held about you;
  • request correction of inaccurate or incomplete personal data;
  • withdraw consent to processing where processing is based on consent;
  • request that certain communications cease; and
  • exercise any other rights available to you under applicable Malaysian personal data protection laws.

Certain information may nevertheless need to be retained or processed where required by law or where necessary to provide services that you have requested.

15. Personal Data Relating to Insurance

If you subscribe to Pulse, certain information may be required to establish, administer or service the insurance protection included with your Pulse plan.

Insurance-related information may be provided to and processed by AIG Malaysia Insurance Berhad in accordance with applicable laws, regulatory requirements and AIG Malaysia Insurance Berhad's applicable privacy policies and insurance documentation.

Claims information submitted directly to the insurer may be processed by the insurer in its capacity as the relevant data controller.

16. Telecommunications Data

If you subscribe to Pulse, information required to provide your telecommunications service may be provided to and processed by U Mobile Sdn Bhd, including information necessary for SIM issuance and activation, mobile number allocation or portability, service provision, verification, regulatory compliance and related telecommunications purposes.

Such information may also be subject to U Mobile Sdn Bhd's applicable privacy policies and regulatory obligations.

17. Links to Other Websites

The Pulse website may contain links to websites or digital services operated by third parties.

We are not responsible for the privacy practices, security or content of third-party websites. You should review the privacy policies of those third parties before providing personal information to them.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to the Pulse programme, our business practices, technology, applicable laws or regulatory requirements.

The updated Privacy Policy will be published on the Pulse website with the revised effective date.

19. Contact Us

If you have any questions regarding this Privacy Policy, the handling of your personal data, or wish to exercise your applicable data protection rights, please contact:

AXXESS Malaysia Sdn Bhd [202401051986]
Pulse – Privacy Enquiries
A-15-1 Block A, JayaONE
72A Jalan Prof Diraja Ungku Aziz
46200 Petaling Jaya
Selangor Darul Ehsan
Malaysia

You may also contact us through the enquiry facilities provided on the Pulse website.